The average American invests US$120,000 throughout their lifetime in pursuit of love, spending significant money on romantic dinners, movie outings and thoughtful gifts, not to mention personal grooming and cosmetic products.
, capitalizing on the emotional connection between these two powerful concepts to entice consumers into purchasing high-end goods.often release limited-edition Valentine's Day collections, adorned with romantic motifs and themes, ranging from heart-shaped jewelry to high-end designer fragrances.
These strategic marketing tactics linking luxury with love contribute to more debt by enticing consumers to overspend on high-end goods with premium price tags. They promote impulse buying through limited-edition collections, foster unrealistic desires through aspirational advertising, encourage additional spending on personalized services and compel people to prioritize romantic gestures over financial responsibility.
Gift-givers often believe that more expensive gifts are more appreciated, assuming they convey greater thoughtfulness. But gift recipients don't necessarily share this belief because they don't consistently link gift price to their level of appreciation.
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