When there are hyaluronic serums on the market for $8 and $300, what's the difference?
With a new influx of skin care products at extreme price points, the psychology of why we buy what we buy has never been more complex. A peek into the mind-vanity connectionWHEN SHE TRAVELS, Amanda Goddard, a content editor in New York, checks two bags: one for clothes, the other for skin-care products.
“And that’s just for what I put on my face,” the 28-year-old said. Her load includes a Hepta-Peptide Serum, Lactic Acid Serum, Rosehip Oil and Retinol Serum, all from budget brand the Inkey List. “I just shamelessly love skin care,” she admitted. The amount Ms. Goddard spent on all four sophisticated elixirs? About $50, a solid deal in a beauty landscape where a serum can easily run into the triple digits.
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