THANK U lase_asoloo DontRushChallenge
In this op-ed, writer Antoinette Isama touches base with the co-creator of the viral #DontRushChallenge to learn the origin story and unpacks the importance of giving credit to internet phenomenons.tweeted a clip
with the caption, “The boredom jumped out.” To the song of “Don’t Rush” by U.K. rap duo Young T and Bugsey, she and her seven girlfriends changed looks seamlessly while passing around a makeup brush used as a metaphorical baton. This one minute and 26-second video would go on to amass 2 million views and become the popular #DontRushChallenge.
“We understand that in a period like this with nothing to do, a lot of people may slip into depression due to high levels of inactivity and idleness,” Toluwalase tells“So we decided to highlight the togetherness in isolation.” The ladies, who have Congolese, Nigerian, Sierra Leonean and Turks and Caicos Islander origins, planned the video sequence of handing off the makeup brush and collected their respective footage for the challenge via WhatsApp.
In its third week, we’ve especially seen Black women effortlessly celebrate their diverse cultures, professions, and interests all in short clips. This video challenge has shown us yet again that Black women creators have the ability to shift and maintain virality in a digital space that’s quick to erase them. Their intention with the #DontRushChallenge, according to Asolo, was to empower and encourage women to embrace their beauty with and without makeup.
It’s important to note this recognition, as we’ve seen how Black women creators on platforms like TikTok don’t get such nods and opportunities (e.g.
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