With Netflix down, the Tubis and Freevees of the world are looking to pounce. TVMoJoe writes on how streaming platforms that aren’t as reliant on monthly fees could start grabbing a bigger slice of audiences’ attention
Daniel Radfliffe as “Weird Al” in Roku’s original movie Weird. Photo-Illustration: Vulture; Photo by The Roku Channel/YouTube These are grim times for much of the television business: Netflix’s historically awful April has prompted somber talk about whether there are too many platforms charging consumers too much money and churning out too much TV. But not every quadrant of the streaming universe is suffering an existential crisis.
These new lower-cost plans obviously won’t be direct competitors with the Tubis and Freevees because they’re still far from free. But Disney+ and Netflix will now be aggressively looking to scoop up advertising dollars and will be flooding the market with a huge amount of new ad-time inventory. The history of TV suggests the advertising pie is hardly finite, and the explosion of cable services in the 1980s and 1990s didn’t cause a collapse in the broadcast-TV ad business.
Tubi also officially announced something users of the service had noticed in recent months: The platform, which began as a strictly on-demand service, is now moving into the live-channels business in a big way. Having added live local news and sports feeds last year, Tubi is now in the process of adding dozens of virtual channels devoted to entertainment programming, including single-title channels for properties such as The Masked Singer, The Dick Van Dyke Show, and Cosmos.
Overall, Roku still appears to be moving more cautiously than Amazon’s Freevee or Peacock in terms of big-budget scripted shows, instead focusing on output deals or strategic alliances But given it’s the default streaming device for so many U.S. viewers, Roku is clearly still poised to be a key player in the battle of the budget streamers.
Peacock’s Fancy New Ad Gimmicks Peacock has made updates to its user interface. Photo: Peacock The week’s other big presentation during NewFronts came from Peacock, which lives somewhere between the totally free streamers and premium subscription services.
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