Bill Simmons reflected on the state of the podcast industry at Bloomberg’s Screentime conference, discussing the problems with celebrity podcasts.
It’s no surprise that Bill Simmons is “bullish” about the future of podcasting. Spotify’s head of podcast monetization and innovation and founder of The Ringer podcast network shared some thoughts on the podcast industry in a discussion with Bloomberg reporter Lucas Shaw at the Screentime conference on Thursday. Although Simmons acknowledged that “some mistakes” were made, his view is that in 2023, people are more informed about what makes a good podcast and what the challenges are.
SXM Media will have exclusive global ad sales rights, including audio and video inventory. Wondery and Pineapple Street Studios will launch Ghost Story, a seven-episode nonfiction podcast hosted by journalist Tristan Redman. Described as a combination of “a ghost story, a murder investigation, and an intergenerational family drama,” the podcast will launch on October 23rd. Spotify and Alex Cooper’s Unwell Network have signed an exclusive ads sales partnership.
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