We chart the aesthetic of ugliness from German expressionism to hardcore punk to the rise of Vetements.
It often feels like we're living in an age of particularly ugly fashion, one that people will eventually look back on with incredible disdain, like the 80s. Despite looking like something out of, Nike's Huarache has somehow become one of the most popular trainer of our time. Vetements, meanwhile, has become the cream of haute couture by peddling an aesthetic that, up until recently, only teenage mall goths could consider cool.
Taste may be subjective but there are objective underpinnings that shape it: qualities such proportion and ratio. Classical architecture feels innately satisfying because its construction is shaped by the proportions of the human body. It's pleasing to look at because of the way that it fits within our line of vision.
From Instagram #foodporn to advertising that swells with perfectly airbrushed human beings and immaculate stock photos smiles, our visual field is overwhelmed with aesthetically pleasing images. Ikea has transformed student flats around the globe into budget-friendly showrooms for Scandinavian minimalism. The Internet, by democratising information, has also made aesthetic sensibility infinitely more accessible.
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