When it comes to evaluating the financial performance of top movies, it isn’t about what a film grosses at the box office. The true tale is told when production budgets, P&A, talent participati…
, despite the fact that this Illumination follow-up arrived six weeks after the Disney/Marvel feature and before Disney’s other event sequelin 2016 posted the best opening of all time for a non-franchise film with $104.3 million,debuted at 55% less with $46.6M . Domestic results for the sequel were also down, by 57%, from the first with $158.8M, and off 51% worldwide with a $430M final cume.
Illumination, with its, but this was a letdown in regards to thebrand despite the fact it earned the same CinemaScore from audiences as the first with an A-, and overall great audience exits of 4 1/2 stars on PostTrak. Part of the miss here hinged onnot distinguishing itself enough in its sell from the first movie. It also skewed toward younger kids, with 33% of the crowd being under 10 versus the 10-12 set which only turned up at 13%.
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