It's not just the proliferation of fake news that will have an outsized influence on Indian elections Opinion | indignant_sepoy
by the Pew Research Center found that Indians are worried about the spread of misinformation via mobile devices, and are uncertain if the internet and mobile devices have produced a positive impact on politics overall.
These trends do not bode well for India’s upcoming general election, which kicks off on April 11 and carries on until May 19. With aroundeligible voters, the contest could provide ample terrain for information wars to be waged. Social media has quickly transformed into an essential part of election campaigning. Prime Minister Narendra Modi’s victory in 2014 saw the Bharatiya Janata Party cultivate an extensive social media presence and harness data analytics to build effective micro-targeted campaigns – and they are keen to build on that success.
As part of their 2019 campaign, the BJP have looked to target smartphone voters from the bottom-up: some 900,000 volunteers, “,” are in charge of forming neighbourhood-based WhatsApp groups to peddle BJP propaganda. The conflict with Pakistan over Kashmir – likely to be a vital issue electorally for the BJP – already proved ripe for manipulation. Post-Pulwama attacks, tensions were kindled by a relentless stream of
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