Bonnie Marcus, MEd, writes about women’s empowerment, leadership, and gender related issues in the workplace.
, for a total of 13.8 million businesses. To give this some perspective, in 1972, there were only 402,000 women-owned businesses.women-led businesses employ 9.4 million workers and currently generate $1.9 trillion in revenues annually. This growth of women-owned businesses brings with it an opportunity for female entrepreneurs to grow and scale their business ventures and increase their contribution to the U.S. economy.is a successful entrepreneur and businesswoman.
Sustainable success requires setting high standards and aiming for long-term goals. Zhao wasn’t looking to solve an immediate problem when started a company that offered data-driven teaching solutions. She wanted to revolutionize the high school learning experience. This long-term vision attracted investors as well as customers and helped achieve exponential growth.stresses the importance of differentiation.
Though hiring relatives and friends may be your comfort zone, it is a failing practice. Zhao found this approach failed miserably. “I eventually realized that I needed to hire people who were not only skilled, but also shared my vision and were eager to learn and improved. This shift in hiring marked a turning point for my business.”“Every resource – human, financial, and material – must be aligned with a consistent strategy” according to Zhao.
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