Get a free TV in exchange for your personal data? Telly's innovative offer raises concerns about data privacy. 📷: Telly
But Telly TV is offering just that. Its 55-inch smart TV is free to the first 500,000 people who put their name on alist. At a glance, it looks like any other TV worth hundreds of dollars. But below the screen, separated by a sound bar, sits a second, smaller screen. Here, people will see weather and stock market updates alongside ads—lots and lots of ads.as the “biggest innovation in television since color.
The TV also tracks a customer’s queries, settings, preferences, applications, purchases, and the buttons they click; the time, frequency, and duration of their viewing or activities, and the physical presence of people using the TV. The company even collects what it calls cultural and social identifiers, giving the example of whether someone is a fan of a specific sports team, a skateboarder, or an environmental activist.
Telly’s business model assumes people are ultimately resigned to giving away their data and complacently trading it for convenience, or in this case, a new screen. But the full consequences of sharing personal data from the living room have yet to be realized.
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