Celeste Durve and Kelsi Kitchener saw the status quo in the male-dominated nightlife industry and seek to change it through VIPER. VIPER is a “bespoke hospitality agency” working with prestigious brands, individuals, and venues such as Fendi, NARS, Jeeter, Tyga, Kim Kardashian and SoFi Stadium.
. At the consumer level, over twenty million individuals went to bars, nightclubs, or casinos, spending on average $20 to enter a venue, and over seven million of them purchased and consumed alcoholic beverages during their time there. The power in the market lies with those who own the venues where events are hosted, which is overwhelmingly men.
Kitchener adds, “Nightlife is where all industries intersect, so to hold power where so many people come together has opened different doors for us and allowed VIPER to be creative in how we expand. Nightlife used to be the industry we wanted to own, but VIPER is so much bigger than that now. As we move into the casting and consulting areas of the company, we lean on the relationships we formed in the early days to break into other industries that need to evolve.
VIPER initially started in the event hosting subsector of the larger nightlife industry. The VIPER girls under Durve and Kitchener operate as a full-stack hospitality service team. From checking-in guests to supplying woman-power to operate key venue areas, VIPER orchestrated events from start to finish.
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