The business of law is proving to be fertile ground for the flexibility, time savings, and new client acquisition opportunities being realized through the use of artificial intelligence.
Indeed, some of the largest law firms in the US have turned to theto bolster AI-powered client acquisition. Firms flocking to AI have seen improvements in better digital visibility, predictable client acquisition and higher value cases. The use of AI in marketing can provide focus by helping these firms understand where their clients are spending their time online so they can target the right places.
What makes The White Letter Group an effective solution to a law firm’s marketing needs is the low-risk nature of the engagement. White Letter operates on a pay for performance model. There are no retainers. Instead, law firms pay White Letter based on actual performance results. Those results help firms attract high-quality traffic, then convert that traffic into high-quality leads, and eventually into clients, all while building a strong online presence. In the process, the firms get new clients and high-value cases, which in turn grows revenue while outmaneuvering the competition to dominate their particular practice area. Perhaps most important, it helps law firms escape the word-of-mouth and referral trap.
, is yet to be seen. Regardless, AI is indisputably here to stay. BigLaw firms, including Skadden, Paul Weiss, and Latham & Watkins, have all hopped on AI. The best way to adapt to change is to embrace it, and that includes technology of any kind, including AI.
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