Theatre chains unveil new safety standards as US theatres reopen amidst Covid-19 pandemic
LOS ANGELES -"Some people go to the gym. Some people go to church," Megan Colligan, president of Imax Entertainment, said at a news conference Friday to mark the reopening of theatres in much of the United States.The film industry is holding its breath that she is right.
Most of the protocols - including limiting capacity to 40 per cent or 50 per cent, depending on the chain - had already been announced piecemeal by the companies. The group also sought to position movie-going as no different from other public activities to which many people had returned, like eating in restaurants.
"We already do routine checks as movies are playing to make sure the sound and picture quality are excellent," Mooky Greidinger, chief executive of Cineworld, which owns Regal, said in a phone interview earlier in the week. Regarding mask comfort, he said:"I'm not going to say it's the greatest. But after 10 minutes they will forget."
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