No, really!
One of the biggest pain points for new parents is finding safe products they’re confident using on their children. It seems like a rite of passage for new parents to spend hours researching and comparing products in the baby space. Not to mention, it can be pretty hard to discern honest online product reviews from sponsored posts and paid partnerships.
“My co-founder Lizzy and I worked as product managers in ecommerce for many years, and as part of our research, we began to realize that consumers were feeling more and more overwhelmed with the number of options available to them. There was this increasing feeling of distrust with many of the traditional sources of guidance,” Elizabeth Shaffer, co-founder of MASSE, exclusively tells The Bump.
Although not designed exclusively for parents, MASSE is perfect for new moms or moms-to-be. There are enough concerns keeping you up at night, and worrying about which stroller is first-in-class for comfort and convenience shouldn’t be one of them. MASSE curates the very best in the parenting space through its several
. “Our “Best of Lists” are aggregated rankings of the top recommended products on MASSE. All of these recommendations are coming directly from our users, and none of them are paid for,” Shaffer explains.
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