Brands like AltraRunning are focusing more on the inspiring runners behind the results, even when those athletes are pregnant.
Both Muir and Montaño’s 2020 goals include enjoying their growing families and supporting other athletes through their platforms. While Montaño dreams of competing in the Olympics again someday, Muir has no lofty running goals in place, but will rather be competing for fun.
“[Montaño and Muir] are going to events, speaking, and running. These women are high-caliber athletes. They don’t need extra motivation to do what they want to do,” Shanna Burnette, Altra’s brand communications manager, toldThat said, without seeing contracts—often kept mum through nondisclosure agreements—it’s hard to say how non-traditional deals may differ in dollars and cents between genders, performance metrics, and brands, as industry-wide data on sponsorship is unavailable.
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Zoë Kravitz Celebrates Her New Show in New York City, Plus Katy Perry, Miguel and MoreFrom Hollywood to New York and everywhere in between, see what your favorite stars are up to
Read more »
Netflix's New 'Stranger Things' Season 4 Teaser Finally Answers a Major CliffhangerNetflix's New StrangerThings Season 4 Teaser Finally Answers a Major Cliffhanger
Read more »
Dubai Company Debuts New Jetpack That Looks Straight Out of a MovieIron Man might be a little jealous of this type of jetpack tech Dubai has come up with.
Read more »
New Zealand PM Ardern sees 2020 growth slowing to 2-2.5% due to coronavirusNew Zealand Prime Minister Jacinda Ardern said on Monday that the country's...
Read more »
Home Depot's new massive distribution center: photos - Business InsiderA Home Depot spokesperson told Business Insider that Dallas is a 'key hub' for the company's 'national delivery strategy.'
Read more »
Rihanna Is Working With The Neptunes on Her New AlbumIn a recent Instagram Story, Rihanna teased that she's working with The Neptunes, the production duo made up of Pharrell Williams and Chad Hugo, on her new R9 album.
Read more »