These photos of Victoria's Secret commercials over the years reveal why the store is struggling in the MeToo era
On Wednesday, its parent company L Brands reported fourth-quarter earnings and announced that it would be
, following 30 closings in 2018. Same-store sales were down 3% at Victoria's Secret during the quarter and in 2018 overall.losing relevance among shoppersThough some of its commercials have become more tame over time, the reality is that the brand has largely not adapted to the times, and its scantily clad, airbrushed models are still the main feature of its campaigns.The brand was created by Ray Raymond in 1977.
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