Kristin Morrison started a business doing what she loves.
When Kristin Morrison was in her mid-20s, she had no idea what she wanted to do with her life. It was the mid-1990s. She had no career and no direction. She was living in Tiburon, Calif., just over the Golden Gate Bridge from San Francisco, taking classes and trying to figure things out.“When I talk about it, I get chills,” she says now.
Morrison now runs a business advising others on building pet-sitting and pet-walking businesses, and continues to make “a six-figure income,” she says. It is, aptly, called “The Six-Figure Pet Sitting Academy.” She made a drastic change. She slashed her involvement in the day-to-day minutiae of the business so she could focus on the big picture, dealing with clients and key matters like hiring the right employees. “I thought, ‘My business is growing, I need to grow, too. I need to be the captain of the ship, on deck, instead of being in the belly of the ship,’ ” she says. She stopped walking or sitting pets herself. And she promoted one of her employees to take over day-to-day management.
Morrison struggled early on. “I didn’t know what I was doing,” Morrison says. “I had never run a business before. I didn’t know how to get clients. I wasn’t a very good boss in the beginning. I told people what to do. I was like, ‘They work for me,’ ” rather than, ‘They work with me.’ You really need to be a team.”
What’s her advice for those dreaming of following her path into dog walking, or just into starting a business? “Don’t give up your day job [too soon],” she says. “That’s like asking a business to support you before it’s ready.” You need to advertise. “Hire a Facebook advertising expert,” she says. “Facebook FB, +2.10% ads are very important, and there’s a learning curve.” For locally based services such as dog walking, also look at advertising on Nextdoor.
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