A new pilot project, backed by major fashion houses, aims to use blockchain to ensure the integrity of organic cotton supply chains
Consumer demand is driving fashion outlets to use more organic cotton, pushing the commodity to a global market of over $15 billion. Despite double-digit growth in production year over year, companies struggle to meet that demand, and the fragmented nature of the supply chain makes it difficult for manufacturers to know if the cotton they’re buying is actually organic—or just a knockoff.
The initiative, called the Organic Cotton Traceability Pilot, is a partnership between the C&A Foundation, the Organic Cotton Accelerator and Fashion For Good. It’s operating with support from fashion companies C&A, Zalando, PVH Corp and the Kering Group. The initiative began in December and is currently being used to trace organic cotton from farms to the gin where it’s processed for textile use.
Bext360 is the lead technical partner for the Pilot and is working with several partners: Tailorlux, IN-Code Technologies, and Haelixa. These companies provide different types of markers that can be applied to the raw cotton in order to “tag” it. Bext360 is also capable of analyzing the microbiome found both in the farm and the cotton itself, which provides yet another “fingerprint” to prove the authenticity of the cotton.
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