Eva Berneke, the CEO of Eutelsat, has had quite a first year: competing with Elon Musk, and facing accusations of aiding Russian propaganda. But she's shaking things up by making a bold move into the low-orbit satellite market. 📷:Adrien Daste/Eutelsat
her first year at the helm of the world’s third-largest satellite company as a “whirlwind.” That’s an understatement. Since she took over the top job at Eutelsat in January 2022, the Danish CEO has become a direct competitor to Elon Musk, been accused by the Ukrainian government of aiding Russian propaganda, and found herself in the thick of bitter Brexit politics—and that’s before you even mention the Iranian sabotage attempt.
The entrance of two of the world’s richest men—Elon Musk with SpaceX’s Starlink network and Jeff Bezos with Project Kuiper—was also beginning to change the way incumbents thought about their future. “When you have two of the biggest business innovators getting interested in your industry, you should expect a little bit of shaking up,” says Berneke.
OneWeb is Eutelsat’s ticket to the booming low-orbit satellite market. Rural homes, ships, airlines, militaries, and autonomous vehicles are turning to satellite internet to stay connected in places previously considered dead zones. The OneWeb-Eutelsat merger has been touted as Europe’s entry into the space race. It is the only company currently competing with Musk’s Starlink in the low-orbit market. But to claim its title as a European space giant, Eutelsat first has to navigate messy post-Brexit politics. Both France’s Eutelsat and Britain’s OneWeb were part-owned by their respective governments, and the two countries will continue to own stakes in the new business.
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