This former advertising exec is building a new life curating beautiful handmade ceramics

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This former advertising exec is building a new life curating beautiful handmade ceramics
Singapore Latest News,Singapore Headlines
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Annie Li brings unique ceramic pieces together at Artifactt, with a new brick-and-mortar store at Palais Renaissance.

When you meet Shanghai-born Singaporean Annie Li, it makes sense that she is the entrepreneur and curatorial mind behind Artifactt, a new local brand curating gorgeous handmade ceramics. Li is strikingly elegant, stylish and cool – all elements you see in the pieces she has brought together and sells, both online and through a newly opened and, again, strikingly beautiful, gallery.

I am always drawn towards beautiful things, be it architecture, food or fashion. I appreciate the intricate details of a small cup and the bold gestures of a large building. The first set of ceramics that drew my attention was from my favourite fashion designer, Ann Demeulemeester. She quit fashion nine years ago and started her pottery adventure. Her porcelain collection shares the same aesthetic approach as her clothing designs.I think artisanal craft propels the human spirit forward.

There was definitely a market gap for curated, somewhat affordable tableware. My husband and I couldn’t find beautiful plates that we could also use daily. We wanted to get new things after we renovated our home and had a hard time. We also didn’t want to buy them when we travel because they are fragile and heavy. When we were relating the experience to our friends, we realised that many couples shared the same issues we had.

Some of the Japanese pieces are quite intricate, versus the rusticity of other pieces. Maybe it’s a sense of sophistication that we are looking for; maybe it’s the vision of the artist. I am sure that not all the pieces fit well together, but as long as the pieces are well crafted, they will have a place in our shop.

We have an international mix of artisans. Japanese pottery pieces are beautifully made with very high quality but they have a similar range of aesthetics. We currently have some European pieces and will continue to expand the range internationally.Absolutely! It’s in the pipeline. We have been talking to some pottery artists in the region. It is extremely important to promote local artisans and ceramic culture.

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