The interior of Polestar’s new design studio is a reflection of the EV maker’s own design philosophy.
has just opened its own design studio in Volvo's home city of Gothenburg, Sweden, for its 120 team members.
Automakers' studios are often reflections of their design philosophies, and Polestar's roots as a Volvo tuner are fully reflected in the location chosen—a dense forest next to Volvo's headquarters. Penned by Italian architect Romaldo Giurgola and Sweden's Owe Svärd, the 1984 building was a former facility, and has now been updated with modern Scandinavian elements by Polestar's head of design, Maximilian Missoni.Bjorn Johansson
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"When such care, attention to detail, and material quality was so carefully considered at the point of construction back in 1982, it was important to me that we respected the original intentions when integrating our studio into the building," Missoni said."We deliberately showcase the original structure and detailing, respecting the very fabric that gives it its unique character.
The new studio now features a clay working station, specialist showroom area, material and color lab, several digital studio spaces, VR rooms, meeting spaces, and an auditorium.
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