A Berlin Cameron survey showed 82 percent of women shoppers are more likely to give their money to female-founded companies if they only they knew what they were. WomensHistoryMonth
showed 82 percent of women shoppers are more likely to give their money to female-founded companies if they only they knew what they were., which among other initiatives, designed a symbol shoppers or businesses can look for to quickly identify such companies.
Women of color have been a major driver of this growth. The number of businesses they own soared by 163 percent between 2007 and 2018 – almost three times the rate of growth for women overall during the same period. They now own more than 5.8 million U.S. businesses, about 47 percent of the total for women overall.
But even as the number of women-owned businesses grows, Minkoff pointed out that female founders received only 2.2 percent of the $85 billion that venture capitalists invested in startups in 2017. And overall, women are paid just 80 cents on the dollar compared to men .
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