Instagram-linked app rolls out in US and UK but is unavailable in EU over regulatory concerns
Thread users will need an Instagram account to log in. Once they have signed up, they can choose to follow the same accounts they follow on Instagram, if they too have joined the new app.
In subsequent Threads posts, Zuckerberg addressed those challenges. “I think there should be a public conversations app with 1 billion+ people on it. Twitter has had the opportunity to do this but hasn’t nailed it. Hopefully we will,” he wrote. Meta described Threads as a “new, separate space for real-time updates and public conversations”, aiming to “take what Instagram does best and expand that to text, creating a positive and creative space to express your ideas”. Twitter has a user base of more than 250 million, while Instagram reportedly has two billion users.
“Users of Twitter are desperately looking for an exit from the platform to escape, and the existing options of rivals are fairly limited. They all have the same big problem, which is you have to start from zero – it’s a network that is completely new.
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