Service signs up 10m users in first few hours with interface that feels familiar yet different for traditional Twitter users
The interface feels familiar, sort of a cross between Instagram and Twitter. You can doom-scroll to your heart’s content even if you don’t follow many accounts. The default timeline is a mix of people you follow and people that Threads thinks you should be paying attention to. Think Twitter’s “For You” section, but less annoying .
You also can’t search the timeline for hashtags or relevant terms - only search for user accounts. And it is, for now, refreshingly free of ads and promoted posts for weird - and cheap - products. Threads has included the controversial “quote post” option that has been the cause of many a Twitter pile-on - and something that other platforms, such as Mastodon, have decided not to implement.
As more accounts hit the timeline, the puns were flowing freely, and the jabs at Twitter and its billionaire owner continued. Whether or not the initial enthusiasm lasts beyond the first flush of FOMO remains to be seen.
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