Black Friday is clocking in earlier than ever. What does that mean for shoppers?
With Amazon.com’s new Prime shopping days this week, and as Walmart, Target, and Best Buy look to match the digital retail giant discount to discount, holiday shoppers are getting an early opportunity to land great deals.ups that figure even higher, noting that just over 50% of shoppers plan on breaking out their wallets early this holiday season. Compare that figure to 2022, when only 30% of shoppers said they were starting early.
“It’s only the second week of October, but Black Friday has come early for holiday shoppers. Walmart’s ‘Holiday Kickoff’ sale began last night and runs through tomorrow, Amazon’s Prime Big Deal Days are today and tomorrow,” Rossman says. “Best Buy is running a 48-hour flash sale today and tomorrow and Target got the party started with its “Circle Week” pre-holiday promotion last week.
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