Tiger Woods’s victory clears the way to recharging the golfer’s marketing power with Nike, which stuck with him after a 2009 sex scandal
Nike Inc. stood by Tiger Woods during a lost decade for the golfer, when a sex scandal and physical ailments derailed his career and prompted sponsors from Gillette to Gatorade to drop him.
On Sunday the apparel giant’s loyalty was rewarded when Mr. Woods won the Masters, capping a surprising turnaround that marketing experts say could restart Mr. Woods’s endorsement machine and provide a boost to Nike’s golf business.
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