Advertisers are committed to continue spending on TikTok due to its immense popularity with users despite threats of a potential ban in the US over national security concerns, ad experts said. The steadfastness comes as TikTok, which is owned by Chinese tech firm ByteDance, is fighting to prevent a ban in the US after lawmakers introduced a bill that would...
A smartphone with a displayed TikTok logo is placed on a computer motherboard in this illustration taken on Feb 23.Advertisers are committed to continue spending on TikTok due to its immense popularity with users despite threats of a potential ban in the US over national security concerns, ad experts said.
Despite the concerns about its Chinese ownership, TikTok's ad business is poised to grow 36 per cent to US$6.83 billion this year, according to research firm Insider Intelligence. Two media buyers at two different major ad agencies told Reuters that Washington's scrutiny over the app had yet to impact their clients' plans on TikTok. The two buyers spoke on condition of anonymity to discuss relationships with TikTok.
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