Like Lil Nas X's 'Old Town Road,' Stunna Girl's 'Runway' has gotten attention from the music industry thanks to going viral on TikTok.
Now, those viral hits have clinched a record deal for Stunna Girl. Last week, she signed a deal with Capitol Record Group — a big win for a young woman who spent her teens in and out of the prison system and got to where she is without a label or management.She said the TikTok trend"definitely" contributed to the deal, because it got more people listening to her work.
And, like what happened with Lil Nas X, that's what sets TikTok apart from other video-sharing apps, like the now-dead Vine. A piece of audio can go viral, organically, with no formal promotion, reaching audiences it wouldn't otherwise. That's how you get a bunch of teens from all over the US lip-synching a song from a little-known artist from Sacramento.
"It did help bring light to the other sides of my music," Stunna Girl said."I feel like it’s just the beginning, just a stepping stone."
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