TikTok NPC streams are the latest viral trend. Here's a break down of the bizarre — and lucrative — craze.
It started out with a combination of words that seems a little baffling:"Mmm ice cream so good, mmm ice cream so good, yes, yes, yes, yes, yes, yes," Pinkydoll, a content creator, said during last week — can feel almost hallucinatory. But it actually represents a growing trend on TikTok that sees creators livestreaming themselves behaving like non-playable video game characters, or NPCs.
Creators don't necessarily emulate NPCs from specific games. Instead they reflect this type of character more broadly, engaging in the repetitive set of movements, gestures, expressions, and uttered phrases that have come to define NPCs. Users buy virtual coins through the app with actual money, which can then be used to acquire gift tokens like cartoon roses and pandas. Creators can then convert the tokens they receive into gift coins, which can be exchanged for virtual diamonds. If a creator accumulates $100 worth diamonds, they canA TikTok spokesperson told Insider that the company takes 50% of the net revenue accrued by cashing out virtual gifts.
One of Sinon's catchphrases —"mmm ice cream so good" — is a response to receiving a virtual ice cream cone gift token, for example. While her phrase"yes, yes, yes" is a response to a virtual rose.
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