TikTok opens a $6 million fund to pay creators of popular AR effects
Payouts from the $6 million fund are based on engagement, but at the outset effects will need to meet quite a high threshold before creators are eligible to make money from them.
For the time being, creators will earn $700 for each effect that's used in 500,000 unique videos within 90 days of being published. For every 100,000 videos posted with the effect within the same period, the creator will earn $140. That's a high bar to meet for a relatively small payment.
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