One Vogue writer unpacks the ol' fashioned voyeuristic fun of TikTok's 'Get Ready With Me' video phenomenon
, not the destination! So it’s no surprise that “get ready with me” videos have taken over TikTok. Creators have been posting clips that invite complete strangers in on their getting-ready processes, whether they’re headed to a party or to bed. Suddenly, their followers can feel like close friends .
The hashtag #GRWM now has more than 59.5 billion views and counting, and one could spend hours engaging in the voyeuristic fun. Scrolling through the GRWM videos, I find them equal parts educational—I’ve been taking notes on how people do their hair and makeup!—and comforting, making you feel like you’re chitchatting with a real-life friend over FaceTime during the process.It’s strangely relaxing to watch someone put a lot of their effort into their look—especially as I watch them in sweats.
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