A University of Vermont study finds that TikTok content related to food and nutrition perpetuates toxic diet culture among young users, with expert voices largely missing. The researchers advocate for a shift towards weight-inclusive nutrition and a rethinking of societal attitudes towards bodies, f
Research from the University of Vermont finds the most viewed content on TikTok relating to food, nutrition, and weight perpetuates a toxic diet culture among teens and young adults and that expert voices are largely missing from the conversation.
The study is the first to examine nutrition and body-image-related content at scale on TikTok. The findings are based on a comprehensive analysis of the top 100 videos from 10 popular nutrition, food, and weight-related hashtags, which were then coded for key themes. Each of the 10 hashtags had over a billion views when the study began in 2020; the selected hashtags have grown significantly as TikTok’s user base has expanded.
Over the past few years, the Nutrition and Food Sciences Department at UVM has shifted away from a weight-normative mindset, adopting a weight-inclusive approach to teaching dietetics. The approach centers on using non-weight markers of health and well-being to evaluate a person’s health and rejects the idea that there is a “normal” weight that is achievable or realistic for everyone. If society continues to perpetuate weight normativity, says Pope, we’re perpetuating fat bias.
Weight-inclusive nutrition is becoming popular as a more holistic evaluation of a person’s health. As TikTok users, UVM health and society major Minadeo and her advisor Pope were interested in better understanding the role of TikTok as a source for information about nutrition and healthy eating behaviors. They were surprised to find that TikTok creators considered to be influencers in the academic nutrition space were not making a dent in the overall landscape of nutrition content.
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