Popular videos encouraging use of the products for aesthetic or athletic gain are being posted by influencers who often downplay the risks associated with them.
NEW YORK — TikTok has become a key marketing channel for vendors promoting steroids and other bodybuilding drugs to millions of the app's users, according to a report released Thursday that the social media company disputes., the nonprofit Center for Countering Digital Hate says popular videos encouraging use of the products for aesthetic or athletic gain are being posted by influencers who often downplay the risks associated with them. It follows a warning issued by the U.S.
TikTok spokesperson Ben Rathe criticized the report, saying the group’s methodology doesn’t distinguish between harmful videos and positive content that talks about recovery from steroids or their side effects. It's not possible for the CCDH to know that based on the type of data they’re presenting and sheer volume of videos that are on TikTok, he said.
Similar to Instagram, TikTok has a large fitness community made up of users who talk about various things, including exercise and steroid use. Popular videos posted on the app speculate on who’s “natty or not,” or who’s naturally fit or taking steroids.
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