Becoming an 8-figure business in less than 12 months, and $30M in sales in 2 years, the power of TikTok. - cc: brock_mammoser frostbuddycoozi bmoskwa ceointerview tiktok
Created in 2020, founder Brock Mammoser, together with his brother Mitch, has led Frost Buddy to the #3 Thermocooler on the Amazon marketplace in its first four months an 8-figure business in less than 12 months, and $30M in sales in 2 years. Through an innovative marketing strategy, utilizing viral videos, Mammoser has garnered millions of followers, likes, and views, showcasing Frost Buddy’s unique and creative designs.
“You can do all the marketing and all the growth that you want, but at the end of the day if it’s not a great product, that provides a great customer experience and value, it doesn’t matter. Long term, it will catch up and crumple you eventually.” A reliable, high-quality product is consistent by nature. The manufacturer can depend upon it to satisfy the needs of the customer, time and time again. It must be consistently good enough for customers to be proud of it. It must consistently keep drinks hot or cold. Its different designs must be consistently good enough to impress people that see it. This is the foundation to build any lasting business.
Entrepreneurs must have a consistent level of drive and determination. It’s an infinite struggle to keep a business successful, and it’s easy for people to get comfortable or complacent. Mammoser believed that a lot of people, himself included, fabricate some type of finish line that they need to reach.
Mammoser’s consistency has made Frost Buddy a thriving, growing, and adaptable business. He consistently gets his product into the minds of customers, with a strong presence on social media. He consistently appeals to their desire to feel special, with unique and trendy product designs.
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