What if WarnerMedia got a re-do on the HBO Max reveal? Tim Goodman (BastardMachine) writes that 'things are still confusing' but 'it didn't have to be this way'
was tell everyone about its awesome vault because, as consumers were finally deciding it was time to cut the cord they were going to allocate dollars to each, based on what they'd get in return, and their money was absolutely going to Netflix and Disney+ first, so WarnerMedia needed to articulate the reasons why people should subscribe to it, too.By talking about a service it hadn't yet created, word came out that WarnerMedia would have three tiers people could pay for .
While you can see through the haze a little better now, putting HBO in the title was simultaneously smart , and also confusing — that word again — because if you're one of the roughly 8 million or so fluctuating subscribers to HBO Now at $14.
Ah, the price mystery. Going public with plans that are not fully realized doesn't really help. Great, we now know it's called HBO Max and it will have but we don't know how much it's going to cost or whether it will replace HBO Now.
It wouldn’t be necessary to keep dropping an anvil about this if WarnerMedia wasn't releasing snippets of information about its service rather than waiting and being thorough and definitive. Every vague announcement is an opportunity missed.
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