After making the reveal for years on NBC, the magazine looks to expand the franchise through the digital video giant.
For 2021, however, the magazine now owned by Salesforce CEO Marc Benioff and his wife Lynne Benioff will be taking the big reveal to‘s video production division, Time Studios, will produce the special, which will premiere on Monday, Dec. 13 at 7:30 a.m. ET on Time’s YouTube Channel.
unveiled its Person of the Year in a primetime special on NBC and, for a number of years before that, did so on NBC’sis expanding the Person of the Year brand, with the magazine’s editors also choosing the most influential people in a handful of sectors: Entertainer of the Year, Athlete of the Year and Hero of the Year.said Friday that Olivia Rodrigo is its Entertainer of the Year, and that Simone Biles is its Athlete of the Year.
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