Are we genuinely into sustainability or just virtue signalling?
A social media influencer once lamented how some of the beautiful wonders of nature would no longer be around unless the world learns to protect the environment. Yet she travels with a zeal and purchases two economy seats for each of her children when they fly, contributing far more carbon emissions than the average Singaporean. This same influencer said that more pressure should be put on the aviation industry to develop innovative, sustainable solutions to the carbon emissions problem.
Instead, we should ask if a purchase under consideration is worth the resources of the earth that go into making it. Just as our monetary budgets are limited, our natural resources are finite and whatever resources are used in the service of consumption ought to be resources well-spent. Before we relegate anything to the discard pile, we ought to check in with ourselves on whether we have obtained as much use out of the product as possible – and not on the basis of querying if the product “sparks joy”, as decluttering expert Marie Kondo would have us do.
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