A driving school catering to Chinese speakers in Australia 's second-largest city has apologised for describing female trainers as 'timid and weak' after its misogynist marketing material came under fire from the local diaspora community. Melbourne-based Number 1 Driver School was also panned for boasting about its all-male staff online. 'Female driving instructors are timid [and] weak,' the company said...
Melbourne-based Number 1 Driver School has apologised for calling its female instructors “timid and weak” in marketing copy on its website.A driving school catering to Chinese speakers in Australia 's second-largest city has apologised for describing female trainers as "timid and weak" after its misogynist marketing material came under fire from the local diaspora community."Female driving instructors are timid [and] weak," the company said on its website.
The driving institute later removed the offending wording whose screenshot was first posted to Chinese social media platform Xiaohongshu by resident Mel Wang in July. The company also tendered an apology on Xiaohongshu, China's Instagram-like service, adding it would hire two female driving instructors "at the request of the general public".
"They took it [the copy] off because so many people were reposting and seeking to report them to authorities," she said. "I don't think their apology was sincere."Wang said the driving school also threatened legal action against people who criticised it on Xiaohongshu.
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