Looking for a premium Tinder experience? You'll soon be able to swipe right on their new subscription service, but it will come with a hefty annual cost of $6,000. 🔥
As of now, the annual fee for Tinder Vault would run you a whopping $6,000. Van Ryswyk declined to share exactly what features you can expect to find in the new subscription model, but he says the brand is “really looking at a whole range of additional value-add services to Tinder overall” in a conversation with.
During a call in February, Kim—who took over Match Group last May and then became Tinder’s interim CEO in August—said the brand’s fourth-quarter decline has turned around and Tinder has a strong new focus on “product momentum.” Part of that impetus could very well include the new Vault service. Van Ryswyk says lessons learned from Match Group’s acquisition of the League, an exclusive dating app that hopefuls cough up $1,000 a week on to meet potential partners, in July 2022 has helped Tinder discover that’s an audience willing to pay more for higher-quality experiences.
While Tinder Vault may be more appeasing to some swipers, only time can tell how price-conscious individuals would perceive the upgrade—which may never roll out. In the meantime, you can pay to upgrade your Tinder profile to include features such as limitless swipes, prioritized likes, and profile boosts that reach broader audiences. The app is also reportedly discussing a new weekly subscription model for Tinder Plus members who might not want to pay for a month or year’s worth of access.
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