.Emrata's first-ever event for her label Inamorata had DIY floral arrangements for guests, based on her time living in LA near the flower district.
, at a second-floor space in Chinatown. At first, when I got to the area, I was confused if I was at the right building. But upon entering, after being spotted by a nice public-relations girl, I recognized a very sweet, ancient man who was running the creaky elevator, and I realized that this was the same spot where downtown-beloved label LRS held theirplace.
Ratajkowski greeted her guests in her own design, a clingy white Inamorata bodysuit. Her label that she co-runs with Kat Mendenhall has been churning out new releases this past month that includeand red-hot catsuits. Much of it has been sold out. For this event, she’d be celebrating her launch of earrings and underwire bras with an activity: floral arrangements with Brrch Floral, a company that makes floral arrangements into art by Brittany Asch.
But flower bonding aside, Ratajkowski is truly down-to-earth and knows what makes for a good time. The laid-back idea for her first event was based on her time living in Los Angeles near the flower district. “My favorite thing to do on a Tuesday morning was to get a coffee and go at 7 a.m. to buy a bunch of flowers and make arrangements. Also, I went to UCLA for art, and I have a background in art.
After I completed my floral arrangement, now beaming with my vase of pretty flowers and wearing a pair of Inamorata featherweight earrings, I trotted over to cool-kid-anointed vintage spot James Veloria to check out their shipment of Tom Ford–era Gucci. During my eight-minute walk, I mulled over whether Ratajkowski’s Inamorata eventually could become a one-stop-shop empire for women.
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