Tom Cruise, Instagram and the Ethics of Oscar Campaigning: Inside a ‘Messy’ Season

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Tom Cruise, Instagram and the Ethics of Oscar Campaigning: Inside a ‘Messy’ Season
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Tom Cruise got a hero’s welcome in Hollywood over the last week of February. The Oscar nominee for “Top Gun: Maverick” had been largely absent from Los Angeles during prime awards campaigning seaso…

got a hero’s welcome in Hollywood over the last week of February. The Oscar nominee for “Top Gun: Maverick” had been largely absent from Los Angeles during prime awards campaigning season, held up filming his latest “Mission: Impossible” epic, and the town was more than compensated for his absence when he finally touched down.

One high-ranking source with knowledge of the Cruise events wondered, “why are people taking shots at that random best actress nominee but not talking about this?” They refer of course to the firestorm around Andrea Riseborough, whosefor “To Leslie” produced international headlines and sparked a formal investigation at the Academy over campaign practices in January.

That a movie star of Cruise’s caliber is not safe from suspicion points to how “messy” the year in campaigning has been, according to one of many industry insiders that spoke with “It borders on undignified,” another top film producer said of a climate that has been rife withThe Riseborough affair resulted in a pledge from the Academy to look harder at social media endorsements, as many attributed her nomination to last minute support from members and stars like Gwyneth Paltrow and Demi Moore.

Where there is not outrage or whispering, the campaign issues have led to a weariness with the entire concept. In accepting the best actress prize for “Tar” at this year’s Critics Choice Awards, Blanchett spoke of all this year’s excellent female performances and said bluntly, “Stop with the televised horserace of it all.”

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