Too Faced founder fires sister for transphobic remarks.
After immediate backlash, Too Faced founder Jerrod Blandino has fired his sister from the brand following her crude, transphobic remarks directed at YouTuber Nikkie de Jager, known to her 12.9 million subscribers as NikkieTutorials.
Backlash towards Too Faced was swift, with customers vowing to never support the brand again, popularizing the hashtag #toofacedisoverparty and some even throwing their products in the trash."You really are two faced," shared one user on Twitter."I stand with #NikkieTutorials and the trans community and suggest everyone #boycott TOO FACED COSMETICS," shared another.
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