The platform’s highest-paid celebrities collectively hauled in $55.5 million in 2021, a 200% increase from a year earlier.
. It premiered in September and was renewed for another season two months later. Then, in December, Dixie performed at the Garden and nine other venues for the Jingle Ball concert series alongside Ed Sheeran and the Jonas Brothers. And together, the sisters have a lucrative brand, Social Tourist, a joint venture with Hollister sold at roughly 500 of the retailer’s stores. All this has helped push their earnings up to a combined $27.5 million, from less than $7 million a year earlier.
, in 2020. And while they’ve focused their attention away from TikTok, they still earn much of their money—typically 30% to 50%–from sponsored content, where a corporation pays for a post advertising their goods on a star’s social media account. As TikTok has grown to over a billion users worldwide, businesses like Amazon, Louis Vuitton and McDonald’s have bought such ads.
The TikTok-ers understand the audience these advertisers want to reach because they themselves are about the same age. All of these top earners are under 25. Another universal truth about TikTok: There, stardom and money can come and go quickly, as evidenced by three newcomers to this list, Bella Poarch, Avani Gregg and Kris Collins.
No one is bigger than Charli, who has the app’s largest following and a ballooning amount of business interests. She’s got the basics covered—advertising sponsorships from Invisalign, Morphe cosmetics and a newer one with Dunkin’ Donuts —and then considerably more. In early 2021, Hollister launched its joint venture with Charli and her sister Dixie, Social Tourist. Along with the Hulu series, Charli and Dixie debuted a show on Snap, too, in November.features 10 mini-TV episodes.
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