The Directors Guild of Canada's 'Hey, Hollywood' TIFF blitz wants U.S. filmmakers to use more Canadian directors, editors and designers when shooting locally.
series relied heavily on key local creative -- including directors, writers and production designers -- when shooting in Toronto.
The Canadian guild, which represents 5,000 members nation-wide and over 700 key creatives in Ontario, argues Hollywood has been slow to catch on to the international awards recognition and produce more with Canadian talent. At Pearson Airport, where TIFF-bound American execs arrive, the festival blitz will be visible on digital billboards in terminals 1 and 3.
And the campaign will be viewed on giant billboards on the QEW and Gardiner Expressway leading to downtown Toronto hotels. One of the billboards reads: “Hey, Warner Bros. Wondering if you should produce your next picture with Toronto directors? Just ask Hulu. And"The messaging is a little tongue-in-cheek,” say Alan Goluboff, chair of the DGC Ontario executive board.
Other billboards and digital signage speak directly to studios with messages beginning “Hey ABC…,” “Hey Netflix….,” “Hey Universal...," and there's still others for Paramount, Fox and MGM. The DGC Ontario campaign will also have social media ads and digital signage in the Hyatt Regency Hotel, the Toronto Film Festival's industry hub.
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