Owners of the troubled toy retailer are exploring creative ways to keep the brand afloat amid vast changes in how shoppers buy toys and children's entertainment.
The new owners of the once-popular kids entertainment retail chain Toys R' Us are trying something new to keep the troubled brand in operation.
WHP Global, the latest owner of Toys R' Us, announced a partnership with Macy's in the summer of 2021. A larger reopening for the locations was held on Oct. 15. The pop-ups will be featured in Macy's locations, including the company's flagship location in Herald Square in New York City.
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