SINGAPORE — Wellness technology firm Osim apologised on Monday (May 6) over a Mother's Day campaign that online critics said was insensitive and could promote fat shaming and even domestic violence.
#trending: Osim apologises, tweaks Mother's Day ads that critics say could spur fat shaming, domestic violence
Online users slammed the marketing campaign as encouraging domestic violence and promoting fat shamingSINGAPORE — Wellness technology firm Osim apologised on Monday over a Mother's Day campaign that online critics said was insensitive and could promote fat shaming and even domestic violence. The post on Reddit has since received more than 1,800 upvotes and has been viewed more than 400,000 times, with many people slamming the slogan as encouraging
On the Reddit post, many unimpressed consumers criticised the advertising campaign, with many calling out Osim's marketing team for the oversight. One user,"nachosmojitos", found it distasteful to body-shame women who went through the experience of childbirth. Another user"analytics_Gnome" commented:"Companies really to invest real money and get some proper marketing/public relations done already. So many weird/cringe marketing campaigns nowadays that you start to wonder where did they get these people from?"
Osim Mother's Day Marketing Advertising
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