Since the beginning of October, Mars — the maker of Snickers and M&Ms — has distributed 17,400 candy waste collection bags to U.S. consumers.
As America loads up on an estimated 600 million pounds of candy for Halloween, a handful of companies are trying to make it easier to recycle all those wrappers. But they acknowledge their efforts are only making a small dent and say more fundamental changes are needed.
Mars is partnering with Lexington, Kentucky-based Rubicon Technologies, a consultant and software provider that connects companies and municipalities to recyclers. Since 2019, Rubicon has had its own program called Trick or Trash, which mails one free box to schools, businesses and community groups to collect candy wrappers for recycling. An additional box, or a box for personal use, is $100; Rubicon says that covers the cost of making the box, shipping it both ways and recycling the wrappers.
Even when companies do go to the effort of recycling candy wrappers, they produce such a low-value plastic that it doesn’t recoup the cost of recycling. The New Jersey-based recycling company recycles candy wrappers in the United Kingdom through partnerships with Nestle and Ferrero. In the U.S., the company will ship boxes to consumers to collect candy and snack wrappers and return them for recycling. A small box is $86; a large one is $218. TerraCycle said that covers the cost of shipping and the multi-part recycling process.Leah Karrer, a conservationist in Washington D.C.
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