Universal's strategy to bypass theaters and release 'Trolls World Tour' on demand has been a rousing success, but that doesn't mean movie theaters are going to disappear entirely
New York Universal's strategy to bypass theaters and release"Trolls World Tour" on demand has been a rousing success, but that doesn't mean movie theaters are going to disappear entirely.
The sequel to the animated film has earned nearly $100 million in rental fees domestically for the studio since it was released digitally on April 10, the same day it was set to be released in theaters, a person familiar with the matter confirmed to CNN Business. Studios and movie theaters share about 50% of a film's box office grosses, but studios get a bigger slice of the digital pie, bringing in around 80% of sales.
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