It's a new role at the 20-year-old denim and sportswear brand to support aggressive plans to bolster its women's business.
Blake will oversee all women’s product and brand image and work closely with creative director Zihaad Wells. She will lead women’s initiatives and create “a consistent brand identity across all aspects of the women’s business, including marketing, advertising, customer communications, social media, e-commerce and retail stores,” the company said in a statement.
Prior to joining Techstyle, Blake was at Guess Inc. for seven years, where she started as a senior designer for the young contemporary category and was promoted to director of design for young contemporary. Earlier in her career she was a designer for Rip Curl USA. Blake said the 20-year-old True Religion is at an “extremely exciting moment in its history” and that she will be working the brand’s team to “take the women’s category to a whole new level.”collection for women and offering a more robust assortment of styles across a wider range of washes, silhouettes and plus sizes.
In 2002 True Religion emerged onto the Los Angeles denim scene by reinventing the classic five-pocket jean with its five-needle thread at two-stitch-per-inch process, called the Super T. True Religion Brand Jeans also offers denim and sportswear for men and kids as well as women.
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