The ratings service has also tweaked its formula so that viewing on vMVPD outlets isn't counted twice.
Tubi captured 1 percent of all TV use in February, moving ahead Paramount Global’s Pluto TV in Nielsen’s Gauge snapshot. Pluto was the first FAST offering to, doing so first in September 2022, and has hovered at or slightly below 1 percent of all viewing in the United States since then.
Nielsen has also tweaked the methodology for the Gauge so that cable and broadcast viewing that happens on platforms like YouTube TV and Hulu + Live isn’t counted twice. In prior monthly rankings, the ratings service attributed viewing of broadcast or cable outlets on so-called vMVPD services counted toward the shares of both broadcast or cable and streaming services. Starting with February’s rankings, such viewing will only be credited toward broadcast or cable.
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